Vision & Mission & Core Values
  • Vision

    To remain as a center of excellence in the applied field of hospitality and tourism education, nationally, regionally and internationally in line with the principles of the Global Code of Ethics for Tourism (GCET).

  • Mission

    We, at AAUC, are committed to supply the hospitality and tourism sector with quality graduates equipped with the required knowledge, skills and competencies needed for success through creating a student-centered environment that focuses on equality, respect for diversity, cultural understanding, intellectual growth, students’ employability, networking with the sector, community service and faculty development.

  • Core Values

    We believe in:
    1. Integrity
    2. Commitment to excellence
    3. Accountability
    4. Diversity
    5. Quality
    6. Teamwork
    7. Partnership with the Hospitality & Tourism sector
    8. Creativity & innovation
    9. Sustainability
    10. Social responsibility